74 - customize the random 3

A lot earlier...

Within the mass-consumption system, the number of available options will be limited to those are selected by the service providers. Even though combinations of options will increase the degree of customization, it will not be that many. Bringing up the question...

If the products and services you buy reflect who you are, would it mean that the person with the same choices is you? Do you see the dilemma of identity in this?

The following is sort of an elaboration by a creative ad-agency for an outstanding car company. Of course it's within the manipulative context of the system.